What is Good? Buying British?

Started off looking at the 60's and 70's campaigns which lead to current campaigns.

I'm Backing Britain was a brief patriotic campaign aimed at boosting the British economy which flourished in early 1968. The campaign started spontaneously when five Surbiton secretaries volunteered to work an extra half an hour each day without pay in order to boost productivity, and urged others to do the same. This invitation received an enormous response and a campaign took off spectacularly, becoming a nationwide movement within a week. Trade unions were suspicious of, and some directly opposed to, the campaign as an attempt to extend working hours surreptitiously, and to hide inefficiency by management.

The campaign received official endorsement by the Prime Minister, Harold Wilson, but found being perceived as Government-endorsed was double-edged. The Union Flag logo encouraged by the campaign became highly visible on the high streets, and attempts were made to take over the campaign by Robert Maxwell who wanted to change its focus into an appeal to 'Buy British'; however the campaign's own t-shirts were made in Portugal. After a few months without any noticeable effect on individual companies or the economy generally, interest flagged amid much embarrassment about some of the ways in which the campaign had been pursued and supported. It has come to be regarded as an iconic example of a failed attempt to transform British economic prospects.

British Lions Eggs

The UK egg industry has been responsible for some of the most famous and successful marketing campaigns of the 20th and 21st centuries.

You can find out more here about the history of egg marketing since World War II, including the famous Go to Work on an Egg campaign of the 1950s and 60s, and about the more recent relaunch of the British Lion mark which has helped the UK industry return to growth.

This case study covers:

History of egg marketing

•        Background of egg marketing 1928 onwards

•        Go to Work on an Egg

The British Egg Industry Council and the return of the British Lion mark

•        The salmonella scare

•        Planning the future of UK eggs

•        The return of the Lion

•        Increasing egg consumption

•        Results/evaluation

English Apples & Pears

FoodLoversBritian Campaign

An online shop where you can source and but British ingredients and produce.  Not just focused on buying British however but also buying local. They also run campaigns such as:

CherryAid campaigns to unite all Cherry Lovers – chefs, Cherry growers, producers of Cherry-based food and drink, you, me – to save the British Cherry.
In the last 50 years we’ve lost 90% of our Cherry orchards and now import around 95% of the Cherries we eat. FoodLoversBritain.com has come to the rescue with CherryAid to help them out of a jam!