Sunday, 18 September 2011

Apples - Primary research

I posted a survey on Facebook through Survey Monkey and also to all my email contacts.  I also prepared a paper version  The results were as follows:


40 People responded to the survey


1. 80% of people surveyed buy apples, 20 % do not
2. 
Least Influence Most influence
1 2 3 4 5
Variety 2 1 2 4 24 33
6% 3% 6% 12% 73%  
Price 4 1 7 14 5 31
13% 3% 23% 45% 16%  
Locally sourced 9 10 6 2 6 33
27% 30% 18% 6% 18%  
British 13 8 3 2 5 31
42% 26% 10% 6% 16%  
 
 
5. Favourite      variety of   Apple
Pink Lady 8 24%
Granny Smiths 8 24%
Golden delicious 7 21%
Other 3 9%
Cox 2 6%
Braeburn 2 6%
Gala 2 6%
Russets 1 3%
Organic 1 3%
34
4. Can you name a British Variety?
Cox 14 35%
Granny smith 10 25%
Bramley 8 20%
No/not sure 6 15%
Golden delicious 1 3%
Braeburn 1 3%
40

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